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Wednesday, July 12, 2006

Target your podcast to the final frontier

Rummaging around in internetland and found this little article on CNET:

Macworld is the No. 1 most-visited content site by people who download audio podcasts, according to media research group Nielsen/NetRatings, while is the most visited content site among video podcast downloaders.

The report (click for PDF) is based on an ongoing survey conducted from 2005 to the present, according to a spokeswoman for the company. The survey asks actively online U.S. adults to answer questions about their behavior "within the last 30 days."

Among those surveyed, 51.6 percent said they paid bills online, and 24.6 percent participated in online job hunting. E-mailing is still the most popular online activity at 92.7 percent, with news reading (71.5) and weather checking (63.9) in second and third place, respectively. Compared to those statistics, downloading podcasts is still a relatively unpopular activity.

Well- no one asked any of US, now did they?

Audio downloaders also seem to be interested in sneakers. According to the report, the No. 1 e-commerce site among audio downloaders was, not a music-downloading site as one might expect. (The site is Nike's official online store, not a Web site affiliated with the Nike+iPod playlists.) In fact, iTunes came in third. Apple's Web site was second.

All righty- everyone put on your Nike's, grab your Mac, and meet me in the holodeck, cause we've got emailing to do!
(but bring that iPod along just in case)

Cutler out.

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