No, you don’t have to be a musician in an independent band. Yes, it was written with them in mind, but there are a huge numbers of takeaways.
Props to the boys at Beatnik Turtle for craning out an enlightening and enjoyable book that cuts through the bullshit and tells you — specifically — what it takes to navigate the waters of independent media production.
The section on copyright is fascinating. This book gives it all the weight the topic deserves, but explains it simple enough to allow anyone to grok the concepts. Kudos to them for carrying the conversation over to Creative Commons licensing as well.
Podcasters: you need this book.
Video producers: you need this book.
Vloggers and Bloggers: you need this book, too.Get it.
It's on the list- thanks for the info, Evo!