Free your media!

From Podiobooker:

How free media brought in $4.2 million in sales

by Evo

It’s not a giant leap to draw parallels between indie musicians and authors. To wit; I’d like to introduce you to Corey Smith, a new personal hero of mine. He gives his music away for free on his site. And he sells that music — the very same music — on iTunes. When he takes his free music down, his sales on iTunes go down.

That bears repeating. When he takes his free music down, his sales on iTunes go down.

Cory is now making his living as a musician, resulting in gross receipts of $4.2 million last year. Most of that cash comes from concerts. Tickets to those shows go for $5. As in, five dollars.

So let’s go over this again:

• He gives his music away for free, or you can buy it

He uses no-brainer pricing to make his concerts accessible to just about everyone. And all of their friends

Phase Three: Profit.

Read the story on TechDirt. Then see if you can think of any ways YOU can work in this brave new world. I hope a few authors and publishing houses are paying attention.

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Scott Sigler goes by this philosophy too, as well as the Monty Python gang. I know personally I find myself more inclined to purchase something even after listening to it for free, if for nothing else to support the artist.

Indie Band Survival Guide

Wanted to repost this informative gem for all of you audio and new media addicts out there. Shamelessly swiped from the Fun Anymore blog, which is the home of all things Evo Terra:

If you are serious about new media, I highly recommend this book, The Indie Band Survival Guide.

No, you don’t have to be a musician in an independent band. Yes, it was written with them in mind, but there are a huge numbers of takeaways.

Props to the boys at Beatnik Turtle for craning out an enlightening and enjoyable book that cuts through the bullshit and tells you — specifically — what it takes to navigate the waters of independent media production.

The section on copyright is fascinating. This book gives it all the weight the topic deserves, but explains it simple enough to allow anyone to grok the concepts. Kudos to them for carrying the conversation over to Creative Commons licensing as well.

Podcasters: you need this book.

Video producers: you need this book.

Vloggers and Bloggers: you need this book, too.

Get it.


It's on the list- thanks for the info, Evo!
~Dani

Creating Radio for the People

Found this article as I was scouring the political feeds. I'm all for more independent radio! The perfect station for me? Independent news and radio dramas- and maybe a little indy music in the mix. Talk and stories would reign, though. :-)

Guess I had better get back to my world-domination plan...

Creating Radio for the People

By Amy Goodman, King Features Syndicate
Posted on August 8, 2007, Printed on August 9, 2007

Rupert Murdoch is looking like the cat that ate the canary with his successful takeover of Dow Jones & Co. and its flagship newspaper, The Wall Street Journal. Media conglomerates like Murdoch's News Corp. are among the most powerful corporations on the planet. His papers beat the drums for war while distracting with gossip and glitz.

Yet people are finding innovative ways to fight back, to demand independent, community-based media. One such effort that you can join is the movement to create new, full-power, noncommercial FM radio stations in the U.S.

This is a once-in-a-generation opportunity. The Federal Communications Commission will open a one-week window, Oct. 12-19, during which nonprofit community groups in the U.S. can file applications.

Think for a moment what a powerful, noncommercial radio station could do in your community. As the late George Gerbner, dean of the Annenberg School for Communication, said, we need a media not run by "corporations that have nothing to tell and everything to sell, that are raising our children today."

Community radio is the antidote to that small circle of pundits featured on all the networks, who know so little about so much, explaining the world to us and getting it so wrong. On community radio, you can hear your neighbors, you can hear people from your community: the silenced majority, silenced by the corporate media.

Pacifica Radio, the network where I got my start, is the oldest public broadcasting network in the United States, founded in 1949 by conscientious objectors like Lew Hill. He created the concept of "listener-sponsored" radio -- the radical concept that quality programming could be put out over the air that would be so different and so valuable to the audience that the listeners would give money to keep it going, and they have, all over the country.

After Pacifica station KPFT went on the air in Houston in 1970, its transmitter was blown up, twice; it is the only U.S. radio station to have suffered such crimes. The transmitter was destroyed by the Ku Klux Klan. Why? Because the station allowed people to speak for themselves, and that challenges stereotypes and caricatures, which fuel hate groups like the KKK.

Pacifica Radio is now part of a national coalition, RadioForPeople.org, that is helping groups file for their own radio licenses. You can check out the availability of a license by entering your ZIP code at the website getradio.org.

Independent community radio provided critical coverage of the invasion and occupation of Iraq. While Cumulus Media was banning the Dixie Chicks for daring to speak out against war, Clear Channel radio stations were sponsoring prowar rallies around the country. Roxanne (Walker) Cordonier, the South Carolina Broadcasters Association's 2002 radio personality of the year, was fired by Clear Channel-owned station WMYI-FM in Greenville, S.C.

"I was fired for being antiwar," she told me. "I was told to shut up. People who retained their employment had the presence of mind to keep quiet." She sued, and Clear Channel settled with her just before trial (for a sum said to be about a year's salary). Four years later, she is back on the air, now buying airtime on a locally owned station. "People forget," she says, "these are the public airwaves, and the public is not getting access to them."

From coast to coast, from Alaska to Hawaii to Florida to Maine, people are organizing to reclaim a small portion of the public airwaves. The October FCC application window for full-power, noncommercial FM licenses is an opportunity to make a meaningful, long-term contribution to your local media landscape -- to help give a voice to the voiceless, to carry on the fine tradition of Pacifica Radio, to create a beacon for truth under which people can discuss the most important issues of the day: war and peace, life and death. Check out getradio.org. Start your own community radio station, and wipe that smile off Rupert Murdoch's face.

Amy Goodman is the host of the nationally syndicated radio news program, Democracy Now!